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13 common mistakes in research questionnaires by students/interns/ DIY researchers
With all kinds of tools like typeform, surveymonkey, google forms at the tip of our hands, it seems that everyone can do market research. But I often see mistakes being made in “home-made” questionnaires, that will lead to the wrong outcomes, and consequently to the wrong business strategy. As easy as it may seem, making… Read…
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Why we strive for short surveys
The mission of Spinos is to answer your business questions in the smartest possible way. Therefore we always strive for short surveys. Here are seven reasons why we always reduce the questions we ask consumers as much as possible: The financial argument is of course very predictable. Respondents are paid based on the length of… Read…
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Backward research
It is very common to hear someone say: “On holiday we were strolling through a small town, and suddenly we ran into this very cute restaurant. What a coincidence!” Is this not the same way as we think about suddenly running into a great consumer insight? Then we forget that a lot of the great… Read…