Smart research (short surveys)
- Usage & Attitudes
- Purchase & Attitudes
- Concept screeners
- Customer Journey
- Shelf vision/Shelf testing
- Choice Based Conjoint (optimisation of new products and innovations)
- Innovation research
- Social Media research
Category vision and/or plan
- generating insights
- writing trend reports
- developing a shelf vision
- developing and writing a complete category vision
Shopper Marketing
- developing and writing the plan
Marketing mix ROI
- marketing mix modelling
- leaflet distribution optimisation
- promotion optimisation
- assortment optimisation
- price modelling