Marketing Mix modelling
We used marketing mix modelling to optimise the marketing spend of a retailer.
The executive presentation immediately led to budget decisions.
These were finetuned using a simple prediction tool.
Store specific shelf layout
We used statistical analysis to divide all stores of a retailer into groups with different sales patterns.
Each group was given a new shelf layout.
After a test, we found out that sales dramatically increased and the new layouts were implemented in all stores.
Usage / Purchase / Attitudes
For a manufacturer we developed a combined Usage, Purchase & Attitudes study.
This study led to retailer specific strategies and tactics.
The study was cost effective and the results very practical.